The same clean-pantry thinking, moved to the bathroom shelf. Pure Joy Naturals makes small-batch oils, balms, and lotions in Canada with short, legible ingredient lists.
The same customers who want flour with the germ still in it tend to want a hand lotion they can pronounce. So we carry one natural body-care line — Pure Joy Naturals, made in Canada — rather than a whole wall of competing bottles.
Oils, balms, lotions, fragrance-free shampoo and conditioner, and a small set of aromatherapy blends. These are body-care and scent products, not medicine — for anything health-related, talk to your doctor or pharmacist. We're just here for the simple stuff.
The carrier oils, salves, and rubs — the heart of the line. Larger sizes for the oils you go through, small jars for the rest.
The everyday shelf — including fragrance-free shampoo and conditioner for anyone who's had enough of synthetic scent.
A small set of single-note and blended oils for a diffuser. Pleasant to have around — we'll leave the bigger claims to someone else.
Showing a selection of the Pure Joy Naturals range. The full line of 36 products is on the shelf in Plum Coulee — come browse, or call and we'll tell you what's in.
We don't stock a beauty aisle. We stock one line that fits the rest of the store — and these are the reasons it does.
The same instinct as the grocery side. Things you can read and recognize, without a paragraph of additives doing jobs you didn't ask for.
Shampoo, conditioner, and lotion with no added scent — for sensitive skin, sensitive noses, and anyone who'd rather not smell like a candle aisle.
Small-batch, Canadian-made, sold by a shop that can actually tell you where it came from. The same answer we give about the flour.